Strategic and Change Management and HRM (NESTLE Company Assignment

Strategic and Change Management and HRM (NESTLE Company - Assignment Example For the marketing function to be successful, all the marketing aspects of the marketing function must be effectively executed and coordinated. The marketing mix elements include Product, Place, Price and Promotion. Product refers to the characteristics of the product and brands which is likely to give or deny the organization a competitive advantage. Price refers to the pricing regime and how it compares to the competition with regards to getting customers to purchase more. Place refers to the the distribution strategy. Channels of distribution must enable the organization to get its products to the target customers. Lastly, promotion refers to efforts by the organization to get customers to purchase more of its products. Such efforts include advertisements and other sales promotion efforts such as discounts and giving out coupons redeemable against company’s products among others efforts. Nestle brand portfolio is spread across almost every food and beverage portfolio, with consumers having a choice of different kinds of products and services. Some of the food and beverage categories covered by Nestle include baby foods, bottled water, cereals, chocolate and confectionery, dairy and frozen food. So wide and vast is Nestle UK & Ireland offering that it is estimated that about 97 per cent of UK households consume one or more of Nestle products such as Nescafe, Kit Kat, Buxton and Smarties, while about two billion of Nestle products are sold in the U.K every year (Nestle, 2014). This just shows how widespread usage the product enjoys. It is thus easy to see why Nestle is the most dominant brand in the food and wellness industry. Its expansive product lines mean that it is almost possible that someone at any given time will be having a choice between buying a Nestle product and that of the competition. Besides, the sales of Nestle products have been impressive with good profits being posted. The challenge the firm faces now is to

Integrated assessment on case study for Choc Deluxe Assignment

Integrated assessment on case study for Choc Deluxe - Assignment Example Management decisions in times of business crisis are very crucial for the success of the firm and continuity through the crisis. Choc-Deluxe is facing a shortage of its main raw material, chocolate. Unfortunately for the company, its chocolate forms its competitive advantage in the market since customers are willing to pay more for the chocolate. This implies that the firm had to devise ways to overcome the pending problem. The management decided to sort the pending orders through a substitute product carob. The product is believed to have similar taste to cacao and thus could be used to make chocolate bars for the Christmas season. The plan backfired as the customers lodge complaints and legal suits about the low quality chocolate. Consequently, the firm did not disclose accurate information about the contents of its chocolate as required by law. The situation in the cocoa market is that there is more demand for raw cocoa than supply. The situation is that more cocoa is being consumed that it is actually grown. This had led to decline in the supplies of cocoa. According to the laws of demand and supply, prices shoot up when demand exceeds supply (Arnold 2010, p.87). Increased demand in fast developing countries such as India, China and Brazil among other markets, leave cocoa dependent firms in a dilemma on substitute raw material (Müller 2011, p.8). Cocoa plants take around 5 years to mature. This implies that there is an urgent need to address the prevailing problem otherwise firms would go bankrupt before new plants mature. This is due to the high cost of obtaining pure cocoa and more firms willing to pay more for the product. Shortage of cocoa can be attributed to increased globalization that leads to the emergence of many firms that use cocoa as raw material (Dand 2011 p.79-87). The commodity became very valuable and